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• Business-led: Priorities are established by businesses operating in Avondale. • Neighborhood-wide: The organization represents the full neighborhood rather than a single commercial strip. • Independent-business-focused: Locally owned and small businesses are the mission. • Inclusive: Membership and leadership should reflect Avondale's cultural, linguistic, geographic, and industry diversity. • Practical: The organization should solve identifiable business problems. • Nonpartisan: It may advocate on policies affecting members without endorsing political candidates or ideologies. • Collaborative: It should work with existing neighborhood organizations without attempting to replace resident associations, cultural organizations, or social-service providers.